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Compare crowd-sourced sustainability ratings (and plant trees) while you shop online with

wherefrom for Chrome

How it works

1. Download the wherefrom Chrome plugin for free.

2. Whilst you shop online, we automatically show you product sustainability scores and suggest sustainable alternatives.

3. Plants trees, donate to charity and earn money for making sustainable swaps. Yeah, really!

Compare sustainability scores

Decide what products work for you using our crowd-sourced sustainability ratings.

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Explore more products and brands

Be heard and make a difference

Join the users already talking to the UK’s top CEOs

Oh and they can respond too, we’re all about that transparency.

There’s power in the crowd, right?

The cheese tastes a bit like plastic also wish it wasn’t in plastic packaging

Violife Original Sli
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Yay, trees!

We plant a tree for every review or sustainable swap you make, with our wonderful partners at

We think that’s pretty great.

help brands, don’t hate brands.

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Let’s improve the way we shop, for good

(But we’ve done most of the hard work, so don’t worry.)

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We make a lot of fun, weird and wonderful stuff on our social channels.


Hey brands, yeah you!

Your customers want you to be more sustainable.
Show us what you’re made of. Literally.
Claim your profile

Some of our partners

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Copyrights all rights reserved