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About wherefrom

About us

Wherefrom is an online platform that connects sustainably-minded brands with sustainably-minded consumers. Conscious consumers can rate the sustainability of the products they buy through our opinion-based scoring system. We help brands across the UK improve their sustainability strategies by providing them with valuable insights, direct communications with consumers and access to relevant experts in our partner network.
We are driven by our passion to shift the dial forward in sustainability.

Our mission

To give consumers a voice and help lead brands towards environmentally and socially conscious practices. We envisage a world in which all businesses are continuously improving in line with consumer demands and transparently reporting on their progress.

How it works

Choose a product and review its sustainability

Review brands and their products by answering simple sustainability questionsSearch any product

Share your thoughts directly with brands

Let brands' CEOs know exactly how you feel about their sustainability impacts and initiativesSee what users are saying

Plant 1 tree for every product you review

Verify your account and watch your forest growBecome a CHANGEMAKER