Wherefrom is an online platform that connects sustainably-minded brands with sustainably-minded consumers. Conscious consumers can rate the sustainability of the products they buy through our opinion-based scoring system. We help brands across the UK improve their sustainability strategies by providing them with valuable insights, direct communications with consumers and access to relevant experts in our partner network.
We are driven by our passion to shift the dial forward in sustainability.
Our mission
To give consumers a voice and help lead brands towards environmentally and socially conscious practices. We envisage a world in which all businesses are continuously improving in line with consumer demands and transparently reporting on their progress.
wherefrom London
Adam
Co-founder
David
Co-founder
Fabs
Growth & Operations Manager
Isis
Sustainability & Innovation Manager
Nick
Technology Lead
Criss
Technology Lead
As a small start-up we have a low impact and we do our best to ensure our impact stays as minimal as possible.
Social
> We pay all our employees a real living wage, and are looking into becoming certified Living Wage employers with the Living Wage Foundation.
> We have a cycle to work scheme in place to encourage our employees to live a healthy lifestyle and take a sustainable mode of transportation to the office.
Environmental
> We pay all our employees a real living wage, and are looking into becoming certified Living Wage employers with the Living Wage Foundation.
> We plant trees every time our users complete a brand or product review.
> We are in discussion with One Carbon World about becoming carbon neutral.
> 50% of the computers we use are refurbished, helping reduce e-waste.
> The majority of our office furnishings have been purchased second hand.
> We have partnered with First Mile to ensure proper waste collection systems.
Governance
We’re incorporating charitable giving into our platform. Soon you’ll be able to trade ratings in for charitable donations to the registered charity of your choice!
How it works
Choose a product and review its sustainability
Review brands and their products by answering simple sustainability questionsSearch any product
Share your thoughts directly with brands
Let brands' CEOs know exactly how you feel about their sustainability impacts and initiativesSee what users are saying