our mission is to get the

greatest number of people

making the greatest

number of sustainable and

ethical choices.

so you’re telling me that you’ve found a

way to create a single, scalable

sustainability sentiment score for every

single product and company in the world

with continually improving, valid data,

that anyone can understand? That’s

pretty impressive my dudes, tell me more.

well, in a perfect

world, every product

on wherefrom would

have a Life-Cycle

Assessment

but this

would take

2,000,000

years

and we’ll all

be dead

it would

also cost

trillions.

fuck off Jeff!

so how do you

know you’re

choosing

sustainable

products at

the moment?

you look at product packaging, you read company websites,

you comb through CSR reports, you see things happening in

the news, you follow people on instagram, you watch

videos, listen to podcasts and you try to understand and

unpack what all the different certifications mean.

you look at product packaging, you read company websites, you comb through CSR reports, you see things happening in the news, you follow people on instagram, you watch videos, listen to podcasts and you try to understand and unpack what all the different certifications mean.

we’ve thought of

an easier way to

do it.

on wherefrom, we

can showcase

every shred of

sustainability data.

data from

companies, data

from certifiers,

and tips from

experts.

so you can

make informed

reviews and

purchasezzzz.

we don’t ask for

one review but

thousands.

(there's power in the crowd.)

creating the

world’s first

sustainability

sentiment scores.

  • an accessible platform built for

    educating people.

  • digestible scores acting as a snapshot

    guide to discovering sustainable

    products.

  • helping the most sustainable brands

    be the most successful.

  • (we’re funny too.)

you made it to the end.

congratulations.