our mission is to get the

greatest number of people

making the greatest

number of sustainable and

ethical choices.

“so you’re telling me you’ve found a

scaleable solution for people to make

the greatest number of sustainable and

ethical choices, using continually

improving data, presented in a way that

anyone can understand? that’s pretty

impressive my dudes, tell me more.’’

well, in a perfect

world, every product

on wherefrom would

have a Life-Cycle

Assessment

but this

would take

2,000,000

years

and we’ll all

be dead.

it would

also cost

trillions.

fuck off Jeff!

unfortunately,

we are bound

by reality.

and in a supply-demand market

perception is

reality.

so this is our

mission

on wherefrom, we

can showcase

every shred of

sustainability data.

data from

evaluators that are

already doing

amazing work.

data from

companies

themselves.

data from

experts in the

sustainability

field.

all reviewed by

thousands of

people

(there’s power in the crowd.)

creating the

world’s first

sustainability

sentiment scores.

to help people

make more

informed

purchases.

(and reviews).

define

Sustainability Sentiment Score:

a crowdsourced score out of 10, aggregated by

views/opinions of sustainability data.

the finisher